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Srinivasan, Sunder
- A Study on The Benefits of Convenience Foods To Non-Working Women
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Authors
Affiliations
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 2, No 1 (2016), Pagination: 7-15Abstract
The last decade and half has seen a remarkable growth in the manufacture of convenience food industry in India and the non-working women are not left far behind in selecting such products for their family. She always ponders about the right kind of preparations that she needs to make for her family be it any time or any meal of the day. In this process she has to keep take the choices of her family members into account and try to strike a right equilibrium in her food preparation.
This study aims at finding out about the use of convenience food by non-working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient products in their home. The primary data for this study has been collected through questionnaire from non-working women from differentareas in Pune city and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books.
The non-working women are the forerunners to try out these convenience foods in their kitchens. This study has its focus to understand the benefits these working women would obtain through utilization of convenience foods.
Keywords
Convenience Food, Processed Food, Non-Working Women.
- A Study on the Benefits of Convenience Foods to Working Women
Abstract Views :281 |
PDF Views:0
Authors
Affiliations
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
1 Pacific University, Udaipur, Rajasthan, IN
2 Tilak Maharashtra Vidyapeeth, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 1, No 1 (2015), Pagination: 43-50Abstract
The last decade and half has seen a remarkable growth in the working women segment in India and so has the manufacture of convenience food industry grown in the last decade. The working women in India who today are not only just seeking jobs but also are career oriented. Apart from their jobs, career, meetings and targets they are also a part of a family where a working woman needs to care of their meals too.
This study aims at finding out about the use of convenience food by working women and of their need to choose, the type of convenience food they generally prefer and what benefits they see by using such a convenient product.
The primary data for this study has been collected through questionnaire from women of various working segments and the same has been presented in graphical form for clear understanding while the secondary data has been collected through literature review of various research papers, articles and books.
Keywords
Convenience Food, Processed Food, Working Women.- A Study on Preference of Convenience Foods by Working Segments of the Information Technology Companies, Pune City
Abstract Views :284 |
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Authors
Affiliations
1 Pacific University, Udaipur, Rajasthan, India. Pune, Maharashtra, IN
2 Suryadatta Institute of Management & Mass Communication (SIMMC), Pune, Maharashtra, IN
1 Pacific University, Udaipur, Rajasthan, India. Pune, Maharashtra, IN
2 Suryadatta Institute of Management & Mass Communication (SIMMC), Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 5, No 1 (2019), Pagination: 62-70Abstract
Pune city was known as a pensioner’s paradise as well as Oxford of the East. It was also known as the hub of automobile industry of India. In the last couple of decades Pune city has witnessed a boom in the information technology industry and it has been growing ever since at a steady pace. At the same time India was also witnessing a tremendous amount of change happening in the convenience food industry. A lot of players were joining into this particular industry and were spreading wings throughout the country. These companies were using every possible media to reach out to people to accept their particular convenience food. Today the supermarkets and hypermarkets are filled with such convenience foods enticing customers towards it. The professionals of IT industry who have odd work timings find themselves in a fix when it comes to cooking food at home. They are look in lookout for ways that can help them keep the kitchen mess away, and at this juncture they are choosing convenience foods as an option wherein they feel that it will help them in varied ways to plug the gap of home cooking food at home.Keywords
Convenience Food, Processed Food, Information Technology Industry.References
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- A Study on Consumer Preference for Online Grocery Shopping
Abstract Views :147 |
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Authors
Affiliations
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 Student, AISSMS College of HMCT, Pune, Maharashtra, IN
1 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 Student, AISSMS College of HMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 2 (2021), Pagination: 28-38Abstract
Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home- bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.Keywords
Online Shopping, Grocery, Supermarket, Business, Delivery, E-CommerceReferences
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